Outside the entrance to Intarawut Gallery, gray skies and slushy sidewalks reflect the cold neutral tones of New England in wintertime. But step through the doorway, and the brilliant hues inside will signal that you’ve entered another world. “People love the colors,” says Kaek Intarawut, owner of this enticing textile boutique located at 65 William St. in downtown New Bedford.

The sensuous colors and sumptuous textures of the fabrics in Intarawut’s shop are inspired by her native Thailand. Silk, hemp, and cotton are available in a rainbow of shades such as coral pink, citrus orange, sunbeam gold, leaf green, sky blue, and plum purple. The store displays a wide range of clothing, accessories, and home décor items including scarves, bags, wallets, hats, tablecloths, and pillows.

Intarawut offers a unique line of apparel, all of her own design. Knee-length coats with intricate rows of top-stitching fasten with a strip of tiny buttons. Boxy waist-high jackets are made from re-purposed vintage Thai textiles. Reversible jackets in two-toned iridescent silk are joined front to back with self-covered buttons. Patterned, indigo-dyed robes wrap at the waist with a self-tie belt. Cotton pants in black, beige or white provide a basic complement to these elaborate tops.

The garments can be adorned with a wide range of silver jewelry available in the store, including short and long necklaces plus bracelets, earrings, and rings.

Intarawut has also designed a selection of flower-shaped candles, beautifully packaged with incense sticks in sectioned, silk-covered boxes.

The prices here allow something for every budget. Even five dollars can buy unique gift items such as a zippered silk wallet, a brightly colored beaded necklace, or a wooden “talking frog” instrument. Scarves cost $18 to $42, and the jewelry ranges from $25 to $350.

Part of the appeal of this magical shop comes from Intarawut’s skill at display. She has taken full advantage of the giant front windows that look south onto William Street by draping multiple lengths of fabric from the ceiling so that the sunlight glimmers through the weaves. Serene Buddha statues are perched here and there on carved cabinets and tables. Large bowls and baskets hold the smaller gift items; shelves are stacked neatly with folded scarves. To a customer walking around the store, it feels like an exciting discovery awaits you at every turn.

All of Intarawut Gallery’s distinctive products are created by a collective of women in Thailand who handcraft both the materials and the merchandise. They raise silkworms for the silk fibers, spin the thread, weave the cloth, dye it with natural ingredients such as turmeric and jack fruit, stitch the garments, and add touches of embroidery and fringe. The jewelry, too, is hand-hammered by artisans in Thailand.

To understand Intarawut’s love and understanding of color and craftsmanship, you must trace her origins. She grew up in a village in Northern Thailand, near the mountainous city of Chiang Mai, a land where time has stood still. Handmade goods are created today in much the same way as they were centuries ago. “Not much has changed,” says Marc Matz, Intarawut’s husband, who is her right hand in running the shop. “Walking around the village today, you can still hear the sound of looms.”

In Intarawut’s hometown, women traditionally worked as weavers and men as blacksmiths. With the homes built on stilts, weaving workshops were set up underneath the houses to keep cool. Like other girls, Intarawut grew up helping her aunt with weaving. Her father was a teak wood carver who sold the bowls he made at the Chiang Mai bazaar. She left school at an early age to help her grandfather, a traveling blacksmith who was away from home for weeks at a time.

Intarawut met and married Matz and returned with him to his home in Cambridge, Massachusetts. There she earned a high-school equivalency diploma and opened her first shop, which she ran for 10 years. The couple then moved to Newcastle, Maine, where Intarawut opened another store and received a communications degree from Maine Community College.

It was during a recent visit to a client’s house in New Bedford that Intarawut and Matz first discovered the city, and they decided on the spot to move here. “The architectural history is what drew us to New Bedford,” says Matz.

They soon found the William Street storefront available for rent, and opened Intarawut Gallery in July 2017. At first, they weren’t familiar with New Bedford’s rich past as a textile center, or its textile connection through the artisanry program at UMass Dartmouth. But they quickly discovered this shared appreciation for fibers, and were thrilled to find kindred spirits among the local community.

New Bedford seems like the perfect fit for Intarawut and her husband, both as a home and as a location for her business. “We have traveled far and wide in Asia, and New Bedford feels as exotic as some of our experiences there,” explains Matz. “We feel quite at home here.”

Intarawut Gallery is open Thursday, Friday and Saturday from 10 a.m. to 5 p.m., and other days by chance or appointment. For more information, call 617-460-6200 or email intarawut@aol.com.