FAIRHAVEN — AP Insurance Group (Alexion-Pereira Insurance Agency) is proud to bring Distractology to Fairhaven High School from Oct. 10 to Oct. 13. Developed and funded by the Arbella Insurance Foundation, Distractology was one of the first programs in the country to address distracted driving with young, inexperienced drivers. Drivers who have completed Distractology are proven to be 19 percent less likely to have an accident, and 25 percent less likely to receive traffic violations*.

According to the CDC, nine people are killed every hour and more than 1,000 are injured as a result of distracted drivers. Teens have the highest crash rate of any group in the United States. According to new research from the AAA Foundation for Traffic Safety, new teen drivers ages 16 to 17 years old are three times as likely as adults to be involved in a deadly crash. What’s more, 86 percent of teenage drivers have driven while distracted, even though 84 percent know it’s dangerous.

Distractology features a mobile classroom outfitted with two high-tech driving simulators designed to give new drivers the chance to experience the perils of distracted driving. Simulations are based on real-world examples, including texting, posting to social media sites like Facebook and Snapchat, and changing the radio all while navigating residential and highway conditions. This year, Arbella debuted a new scenario which prompts students to take a selfie behind the wheel. In 2016, there were more than 70,000 Instagram posts tagged #DrivingSelfie, #SelfieWhileDriving, #HopeIDon’tCrash, and other driving-selfie related hashtags.

The Distractology curriculum and simulator are based on research funded by Arbella Insurance Foundation and conducted by the University of Massachusetts Amherst (UMass Amherst). Distractology, will travel to various communities in Massachusetts, Connecticut and Rhode Island during the 2017-2018 school year, offering 45 minutes of simulated distracted driving to each participant. Fully funded by the Arbella Insurance Foundation, Distractology is free to eligible drivers.

To sign up for the Distractology training, contact Kevin Dyer at AP Insurance Group at 508.992.3130.

* Results are based upon data obtained from Arbella Mutual Insurance Company’s youthful operators who took the Distractology training when compared to those who did not from 2010 through 2014. The study showed that drivers were 19 percent less likely to have an accident and 25 percent less likely to receive traffic violations*


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